The Feel Good Marketing Plan™

Feeling overwhelmed by marketing? Let's create a plan that aligns with your business and feels good to implement.

When your marketing story isn’t clear and congruent in your business, everything, especially getting new leads and sales, feels harder than it should.

If you’re showing up, doing ALL the things, but deep down, you’re second-guessing it all.

What are we actually saying?
Who are we trying to reach?
Are we doing the right things....or just things?

That’s where The Feel Good Marketing Plan™ comes in.

It’s a focused, story-led strategy process to help you reconnect with your message and your audience, realign your marketing, and walk away with a plan that finally makes sense, feels good and get's results!

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You have the business. You have the ambition.

With The Feel Good Marketing Plan™ you’ll have the story, strategy, and structure to market it in a way that feels authentic, focused, and powerful!

This is feel-good marketing!

What's Included?

This isn’t just a marketing plan, it’s a strategic reset!

A chance to step back, cut through the confusion, and finally see what’s missing, what’s working, and what needs to change. From refining your message to choosing the right channels, tools and tactics, you’ll walk away with a clear, focused roadmap that aligns with your goals and gives your marketing the direction it’s been missing.

No more guesswork. No more wasted time or budget. Just a solid strategy that fits you and actually gets results!

Here’s what you’ll get:

Brand Breakthrough Session.

Before anything, we'll get together and unpack your goals, story, audience, challenges, and opportunities, leaning into my ALIGN™ Marketing Framework.

I'll check your vibe and message across key touchpoints, so we know what’s working and where things might feel out of sync. This session is part insight, part therapy, and all about unlocking your next level of clarity.

You don’t need to come with all the answers, just bring your real thoughts, the messy bits, and your big ideas. We’ll sort through it all together and start shaping the story your marketing really needs to tell.

Your Feel Good Marketing Plan™.

A clear, personalised blueprint that defines what you should be saying, where you should be showing up, and how to connect it all to real results.

Built around your goals, strengths and audience, this isn’t just a strategy doc, it’s a smart, insight-led roadmap that gives structure, clarity, and confidence to your entire marketing approach.

We’ll cover your ideal clients, positioning, brand voice, campaigns, platforms, content themes, and the tech and tools you’ll need to deliver it. Mapped directly to where you are now and where you want to go.

It’s your marketing, finally organised and aligned, so you can stop second-guessing and start leading with purpose and intention.

Playback & Activation Session.

Once your plan’s ready, we’ll sit down together and talk it through.

I’ll explain why I’ve made each recommendation, sense-check it with you, and help you prioritise what to focus on first based on your goals, your time, your energy and what feels good.

You’ll leave the session feeling clearer, more focused, and more in control, with your top three priorities mapped, and a plan that feels useful, doable, and genuinely aligned with where you want to take your business next.

The goal is simple: to give you clarity you can act on, without feeling overwhelmed.

90-Day Action Map

This is where strategy meets momentum.

Alongside your main plan, you’ll get a clear, checklist-style roadmap that breaks your next steps into simple, strategic actions across the next three months.

It’s built to suit your working style, with quick wins, longer-term growth plays, and space to evolve.

This isn’t homework, it’s headspace. A grounded, do-able rhythm that helps you take action with intention, not pressure. So even when life or business gets full, your marketing still has a direction to follow.

Marketing Power Pack.

To help you bring your plan to life, you’ll also receive a practical toolkit of proven resources — what I call your Marketing Power Pack.

This includes videos, templates, guides, and example frameworks that support the areas most business owners get stuck with: content, visibility, and keeping the momentum going.

It’s not about giving you more to do. It’s about giving you the tools to do it with more ease, confidence, and clarity, even after our work together is done.

Clarity Call Credit

Because sometimes more questions crop up after the dust has settled.

You’ll get a bonus 30-minute follow-up call to use within 6 weeks of your Playback & Activation Session.

Perfect for checking in, confabbing over an idea, or navigating any new challenges or opportunities that may have come up since we last talked.

It’s a focused opportunity to reconnect, reflect, and keep your momentum strong.

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Who It's For.

The Feel Good Marketing Plan™ is for business owners and marketing leads who want their marketing to feel like a natural extension of who they are, not something they have to force, fake, or figure out on the fly.

You might be a founder doing it all yourself… or a business with a small (or overstretched) team trying to make sense of mixed messages, vague goals, or scattered tactics.

You’re ambitious, experienced, and passionate about what you do, but right now your marketing feels misaligned. You’re not looking for hype or hustle. You want clarity, confidence, and a practical way to show up that actually feels good and works.

This is for you if…

You want to attract more of the right kind of clients—the ones who feel like a natural fit
You’re ready to build trust and connection, not just visibility
You’re tired of second-guessing what to say and how to say it
You have someone doing “the marketing stuff” but they need more structure, direction, or support
You care just as much about voice and values as you do business goals
You’re ready to grow in a way that feels aligned, not chaotic

Whether you’re refining your direction, rebuilding your confidence, or trying to bring consistency to what’s already in motion, this is your space to reset, reconnect, and build a marketing plan that feels easier, more honest, and a whole lot more you!

Ready To Shift Things Up a Gear?

If your marketing feels like too much of a chore, if you’re tired of making it up as you go, or it just doesn’t feel like you anymore, then this is your chance to reset.

The Feel Good Marketing Plan™ helps you reconnect to your story, your audience, and the kind of marketing that actually fits you and the way you want to grow.

This is not just a Marketing Plan, it's a feel good way forward.

GET STARTED TODAY

£1999

Here's a little reminder of what you'll get:

A clearer, more confident way to talk about what you do.
A focused brand message and marketing direction that feels good.
A personalised 90-day roadmap to take aligned, strategic action.
The tools to show up more consistently, with less second-guessing.
Strategic guidance that takes out the guess-work.
Direct support and know-how from Claire. Not a team, not a template.

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On The Fence?

I get it, investing in your business is a big deal, and it’s important that it feels right.

If you’re curious but not quite ready to hit buy, let’s talk it through.

You can book a no-pressure call with me to explore whether The Feel Good Marketing Plan™ is the right fit for you and your business.

Sometimes a real conversation is all it takes to find your yes. Just click the button below and book into my diary at a convenient date and time.

BOOK A CALL

My Happy Clients.

Liz Baugh

Red Square Medical

"I achieved my 12 month target in just 8 months"

"Claire has a fantastic way of putting her knowledge across in such a clear, concise and sensitive manner. Using her extensive experience to enhance the learning, Claire has been a great help to me. She helped me set a 12 month target which, with vast amounts of her help, I achieved within 8 months and then never looked back."

Raoul Perfitt

Herb UK Ltd

"Claire took our brands to another level"

"I can confidential say that Claire transformed our Marketing department and took our brands - Tints of Nature and Organic Colour Systems, to another level."

Kerry Norton

Norton Property Solutions / Norton Stays

"I now have a structured approach to marketing that digs deep into my core values"

"I am so happy to be on Claire's marketing course. It has taught me to have a structured approach to my marketing, really digging deep into my core values to then build my marketing strategy. She is a wealth of knowledge during our mentor meetings, answering all my questions with such inert experience whilst keeping it simple enough for me to understand."

Robert Bentley

Wessex Partnerships

"When it comes to marketing, and digital marketing in particular, Claire Payne is one of the best"

"When it comes to marketing, and digital marketing in particular, Claire Payne is one of the best people that I know that can do this for me. Claire’s up to the minute knowledge of what's new in the digital marketing place is absolutely spot on."

Bernadette Jones

Talent Locker

"Claire is an expert in her field and her positivity is contagious. She's just all round fab!"

"Claire is truly supportive as a mentor, going above and beyond to provide helpful guidance, suggest content ideas, and share strategic insight. Claire is an expert in her field and her positivity is contagious. She's just all round fab and I can't recommend her enough!"

Christine Virginie

Communications, PR & Engagement Manager

"Claire has been a great help to me"

"Claire has a fantastic way of putting her knowledge across in such a clear, concise and sensitive manner. Using her extensive experience to enhance the learning, Claire has been a great help to me."

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